Job Description: 

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. 

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. 

Responsibilities: 

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 

Design, build and maintain our social media presence 

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

Identify trends and insights, and optimize spend and performance based on the insights 

Instrument conversion points and optimize user funnels 

Collaborate with agencies and other vendor partners 

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

Brainstorm new and creative growth strategies 

Plan, execute, and measure experiments and conversion tests 

Collaborate with internal teams to create landing pages and optimize user experience 

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 

Requirements: 

BS/MS degree in marketing or a related field 

Proven working experience in digital marketing 

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns 

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

Experience in optimizing landing pages and the user funnels 

Experience with A/B and multivariate experiments 

Working knowledge of HTML, CSS, and JavaScript development and constraints 

Strong analytical skills and data-driven thinking 

Up-to-date with the latest trends and best practices in online marketing and measurement 

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends) 

Working knowledge of the ad serving tools (e.g., DART, Atlas) 

Experience in setting up and optimizing Google AdWords campaigns 

Interested candidates can send their resume to cv.dubaigroups@gmail.com 

Salary: 18,000 to 25,000 UAE Dirhams month 

Experience: